A fully-comprehensive look at the impact of the Productivity Commission’s Report on Gambling for operators and providers. Regulators, lawyers and industry debate the implications of new legislation, and how consolidation and globalisation is affecting the competitive landscape.
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DAY TWO: TUESDAY 23 MARCH 2010
RACING, WAGERING & LOTTERIES

 

9:00 Welcome and opening remarks from the conference chairperson
Jamie Nettleton, Partner, ADDISONS
9:10

Regulators’ round table

  • Creating equity in wagering licences - How will Australian states respond to Tasmania’s tax regime changes to maintain their position as wagering hubs?
  • What are the opportunities for operators to use a white listed licence from other jurisdictions to market to the UK?
  • Reviewing changes in wagering licences - Who is likely to be bidding for new wagering and lottery licences?
  • What are the recent decisions regarding product fees and how is this likely to play out?
  • How will the federal government oversee the implementation and collection of wagering product fees?
  • What is the legal position of bookies placing betting kiosks in pubs in Victoria?

Moderated by:
Harry Ashton, Head of Legal and Research, GAMBLING COMPLIANCE
Panellists include:
Malcolm Richardson, Deputy Director North / Manager, Racing, Licensing, Regulation and Alcohol Strategy Department of Justice, Northern Territories
Mike Sarquis, Executive Director, OFFICE OF LIQUOR & GAMING REGULATION, QUEENSLAND
Roderick McAlpine,
Director, Norfolk Island Gaming Authority

9:50

Examining the Betfair/WA decision, the changes it has caused and what the future might bring

  • How has the ability to advertise across state borders changed the competitive landscape?
  • What does it mean for global players entering the market?
  • What are the impacts of this and the Productivity Commission report on race field publication?
  • How other sports have introduced product fees
  • Government acceptance of Productivity Commission recommendations

Rani John, Partner, GILBERT & TOBIN
Josh Blanksby, Manager, Legal & Regulatory Affairs, BETFAIR
Panel Discussion, moderated by:
Bill Brown, Special Counsel, LANDER & ROGERS
Alan Eskander,
Managing Director, BETSTAR

10:40 Refreshment break
11:00

Debating funding models for racing and sporting events

  • How are the racing industry and the TABs dealing with reductions in funding?
  • Should taxation be based on turnover or gross profit?
  • Sourcing alternative funding from media rights and sponsorship
  • What is the outlook for federal regulation of funding and product fees?

Panellists include:
Brent Hogan, CEO, GREYHOUND RACING NSW
Rob Gallagher, COO, SPORTS ALIVE
Lyndon Hsu, Chairman, VICTORIAN BOOKMAKERS ASSOCIATION

11:40

Competition, consolidation and globalisation
With several Australian operators for sale or being bought by international companies, the competitive landscape is shifting both domestically and internationally.  Our panel analyses what impact this is having on the global playing field and what it means for Australian operators.

  • How are the different market players maintaining competitiveness and gaining market share?
  • Do you have to be a global player or affiliated to be successful?
  • What will happen after privatisation of state licences in Victoria and NSW?
  • How are racing and sporting events harnessing new technology to remain competitive?
  • Ways to attract the next generation of punters both domestically and from overseas

Moderated by:
Sue Schneider, CEO, eGAMING BROKERAGE
Ryan Kay, Director, BETEZY
Con Kafataris, CEO, CENTREBET
Peter Williams, Partner, DELOITTE
Paul Cross, International Wagering Manager, TABCORP
Lyndon Hsu, Chairman, VICTORIAN BOOKMAKERS ASSOCIATION


12:30 Lunch
13:40

Promoting integrity and preventing fraud in online gambling and betting

  • What does liberalising online gambling per international standards mean for operators with regards to:
    • AML/CFT
    • Problem gambling
    • Underage gambling
    • Fairness and transparency
  • Detecting likely issues surrounding sports integrity and subsequent money laundering – recent reports from the Financial Action Task Force
  • Introducing measures to detect and prevent cheating and fraud to maintain consumer confidence and revenues

 Alan Pedley, Principal Consultant, GAMING ASSOCIATES

14:20

Maximising marketing ROI and customer engagement whilst meeting direct marketing compliance

This session will provide an overview of the Australian Privacy, Spam and Do Not Call Register Acts. Learn what’s on the horizon for privacy and direct marketing and what you need to know to ensure ongoing compliance.
With this knowledge, discover how to drive your marketing ROI higher by adopting best practice campaigns. Focusing on email and online channels, this session will use case studies and cover how gaming organisations can use segmentation, content and web analytics data to deliver more relevant communication. We will also examine the issue of deliverability and how to overcome this barrier to ROI, and take a look at new innovations in the world of direct marketing that gaming operators can employ.

Melina Rohan
, Director, Corporate & Regulatory Affairs, AUSTRALIAN DIRECT MARKETING ASSOCIATION (ADMA)
Jeff Clark
, Managing Director, Engage Digital, SILVERPOP PARTNER AUSTRALIA & NZ

15:00

Refreshment break

15:20

Capturing the potential of new wagering technologies – TV and mobile

  • How are the new smart phones enabling better access to services and information?
  • Which services are benefiting from the new smart phones, e.g. in-play betting, lotteries
  • Overcoming challenges in developing applications for the different operating system (OS) variants
  • Guidelines for using SMS advertising
  • Prospects for live betting on sports – current platforms and sports rights

Andrew Dawson, Special Counsel, ADDISONS
Peter Williams, Partner, DELOITTE
Anton Sher, Director, FRONT FOOT MEDIA SOLUTIONS
Ben Reichel, CEO & MD, TWO WAY TV
Dr Rohan Miller, Senior Lecturer, Faculty of Business & Economics, UNIVERSITY OF SYDNEY

16:10

Strategies for successfully entering the Asian market

  • Overview of regulatory structures in the major Asian jurisdictions
  • Realising opportunities for expanding wagering and telecasts to and from Australia into Asian countries
  • Accessing the agency system for marketing to Asia

Patrick Ng, Managing Director, 1STRED
Sue Schneider, CEO, eGAMING BROKERAGE

16:50 Close of conference, followed by drinks with delegates attending the Affiliate Down Under conference at Harlequin Inn

 

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